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Press & Media

Hellamaid Media Kit

A Canadian home cleaning company founded in 2017 by two engineers. Hellamaid has cleaned more than 70,000 homes in 60+ cities, pays cleaners above the living wage, is franchising across Canada, and publishes original data from its own bookings.

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70,000+
Homes cleaned since 2017
60+
Cities served
3
Provinces, all Living Wage certified
$20,000+
Donated to the Canadian Cancer Society
2017
Founded in Guelph, Ontario
2026
Franchising across Canada

Headquarters: Kitchener, Ontario · Member of the Canadian Franchise Association

AboutFoundersDataIn the mediaAcross CanadaTopicsAssets

01 · About

Built around systems, not storefronts

Hellamaid started in 2017 as a side business in Guelph, with founder Ahmed Mezil cleaning the first homes himself while working full time as an engineer. He and co-founder Abdul-Rahman El-Sayed built it around online booking with upfront pricing, automated scheduling, and software that lets cleaners set their own availability.

Today Hellamaid offers residential and commercial cleaning across Ontario, Alberta and British Columbia, is Living Wage certified in all three provinces, and began franchising across Canada in 2026.

Hellamaid co-founders Ahmed Mezil and Abdul-Rahman El-Sayed
2017

Founded in Guelph, Ontario by engineers Ahmed Mezil and Abdul-Rahman El-Sayed.

2019

Passes $1 million in annual revenue and moves from founder-led cleaning to a scalable operating system.

2021

Rapid post-pandemic growth and deeper investment in booking and scheduling technology.

2023

Operating across Ontario, Alberta and British Columbia.

2026

Opens franchise territories across Canada and joins the Canadian Franchise Association.

02 · Founders

Two engineers, one cleaning company

Ahmed Mezil, P.Eng

Ahmed Mezil, P.Eng

Founder and CEO

A licensed Professional Engineer in Ontario with a BASc in Mechanical Engineering from the University of Waterloo and an MASc from the University of Toronto. Before Hellamaid he ran biomedical engineering labs at the University of Guelph. He leads strategy, marketing and technology, and is a recognized cleaning expert on wikiHow.

Abdul-Rahman El-Sayed

Abdul-Rahman El-Sayed

Co-founder and COO

An engineer by training who co-founded Hellamaid in 2017. He built the operations behind its growth to 60+ cities, including the flexible-schedule, above-living-wage pay model that underpins Hellamaid's cleaner retention. Today he champions the franchise program, helping new partners bring Hellamaid's system to their own cities, and was featured in Franchise Canada's 2026 look at emerging franchise brands.

03 · Original data

Research from our own completed bookings

Journalists are free to cite any figure with a credit and a link to the source page. Custom cuts by city, neighbourhood or postal code are available on request.

04 · Commitments

How we give back

Living Wage certified

Certified in Ontario, Alberta and British Columbia.

Ontario · Alberta · BC

Canadian Cancer Society

More than $20,000 donated to fund cancer research in Canada.

Fundraiser page

Hellamaid Scholarship

An annual scholarship for Canadian students, listed by more than 20 universities and colleges.

Scholarship details

Canadian Franchise Association

Member franchisor with disclosure documents prepared under Canadian franchise law.

CFA listing

05 · In the media

Coverage and commentary

Features and interviews

Ahmed Mezil quoted in

ForbesRealtor.comEatingWellArchitectural DigestDaily Record

Hellamaid cleaning experts quoted in

Reader's DigestReal SimpleSouthern LivingThe SpruceApartment TherapyHomes & GardensBob VilaFamily HandymanWoman & HomeLivingetcThe KitchnPureWowBest LifeRover

06 · Across Canada

Recognized in communities coast to coast

The Hellamaid Scholarship is also listed by the University of Waterloo, University of Alberta, Western University, Concordia, George Brown, Ontario Tech, Mohawk College, Nipissing and more than ten other schools.

07 · Expert commentary

Topics we can comment on

1 Applying engineering and systems thinking to a traditional service business
2 Paying a living wage in home services, and what it does for cleaner retention
3 Franchising a tech-enabled home service in Canada
4 What AI and automation can and can't do in home cleaning
5 Household cleaning demand, prices and seasonality, from real booking data
6 Practical cleaning advice: stains, deep cleaning, move-out checklists

08 · Boilerplate

About Hellamaid, ready to use

Hellamaid is a Canadian home cleaning company founded in Guelph, Ontario in 2017 by engineers Ahmed Mezil and Abdul-Rahman El-Sayed. Having cleaned more than 70,000 homes in 60+ cities across Ontario, Alberta and British Columbia, Hellamaid offers online booking with upfront pricing, background-checked cleaners and a satisfaction guarantee. The company is Living Wage certified in all three provinces, has donated more than $20,000 to the Canadian Cancer Society, and offers franchise opportunities across Canada. Learn more at hellamaid.ca.

09 · Brand assets

Logos and photos

Free to use for editorial coverage of Hellamaid, with credit to Hellamaid.

Brand colours

Gold
#FAC446
Black
#000000
White
#FFFFFF

Media contact

Working on a story?

For interviews, expert commentary, data requests or photos, contact Ahmed Mezil directly. We usually reply within one business day.

ahmed@hellamaid.com