The Engineering Foundation
Founded in Guelph, Ontario by two engineers. We built a proprietary tech-first booking engine to automate home cleaning.
Hellamaid franchisees inherit a proven brand and the software stack behind it. A booking platform with an AI intelligence layer, marketing playbooks that already work, and a full support team. So you can run a real cleaning business in your city instead of figuring out how to start one (or making the same mistakes we did).
Eager to start a conversation? Book a discovery call directly →
"We mastered the cleaning service industry in Canada over 9 yrs. You get a proven system, our tech stack, a protected city, and partners who are with you every step of the way."
Over 100+ Franchise Locations Available Across Canada
Tell us about you and your market. We'll send the franchise info kit, walk you through the next steps, and answer the questions you actually want answered. No canned pitch.
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Houses cleaned
Cities served
Hours of work delivered
Five-star reviews
A brand customers find, trust, and rebook
From local start-up to national brand.
Founded in Guelph, Ontario by two engineers. We built a proprietary tech-first booking engine to automate home cleaning.
Steady growth through local digital marketing. Refinement of service standards and automated systems for consistent quality.
Transitioned from founder-led operations to a scalable operating system. Achieved our first million in annual revenue.
Strong post-pandemic demand accelerated expansion. Deep investment in automation and cleaner tracking technology.
Operating in every major Canadian hub with a network of over 170+ professional cleaning partners across the country.
Corporate operations expand into Texas, but franchising stays Canadian-first. Every system, every dollar, every hire focused on Canadian franchisees launching strong.
Transitioning to a powerhouse franchise-led network across North America. The journey continues — with partners like you.
Five things you actually inherit on day one. Click any of them to look closer.
Book a cleaning
LiveBuilt in-house since 2017. Instant quote, smart scheduling, automated reminders, secure payments. You inherit it on day one. No paying a developer, no taping together five SaaS tools, no learning curve for your cleaners.
Google Ads, local SEO, social, referral. The marketing playbook that took us nine years to build is yours on launch day. We've already figured out what works in Canadian cleaning. You don't have to.
How a lead reaches you
Hellamaid HQ runs the national funnel. Customers find us, book us, and get routed to your territory automatically. You inherit our customer engine instead of building your own from scratch.
Your support team
Most franchise systems hand you a binder and a regional rep who reads from a script. We pair you with the operators who built this — across operations, marketing, hiring, and training. Real people, real expertise, on a real cadence.
Disclosure documents drafted under Canadian franchise law, not US documents adapted with a flag.
Built for Ontario's Wishart Act and provincial equivalents across the country.
Hellamaid was built in Guelph, Ontario, scaled across Canada first, and our franchise model is built around Canadian franchise law and Canadian market dynamics. Texas comes next. Canada was always first.
Marketing, operations, customer support, recruitment, and platform engineering — the team standing behind every Hellamaid franchisee. You're not buying a logo. You're plugging into a working company.
No surprises, no high-pressure pitch. A real process built around mutual fit.
Fill out the form on this page. We'll send the franchise info kit by email the same day.
A 30-minute call with our team to talk about your goals, market, and timeline. No pitch deck.
You review our FDD. We learn about your background. You meet existing franchisees. Both sides ask the hard questions.
You visit us in person, see operations live, and if it's mutual we sign your franchise agreement and assign your territory.
Operational training, brand onboarding, and a launch plan tailored to your city. Then we keep showing up after opening.
Nine years of company-building, compressed into your launch kit. Six things you actually inherit on day one.
Online quoting, smart scheduling, AI-driven customer communications, automated reminders, payment routing. The same engine that powers our 65,000+ cleans — your booking platform on day one.
Battle-tested templates for Google Ads, local SEO, social, referral, email. Plug into your market on launch.
The full SOPs for recruiting, vetting, onboarding, and retaining cleaners. You don't reinvent ops from scratch.
A name customers already search for and trust. You skip the years of building credibility from zero.
Direct line to our team. Quarterly business reviews, monthly best-practice calls, full ops Slack community for active franchisees.
A defined exclusive area mapped to postal codes, so you're never competing with another Hellamaid franchisee for the same customers.
Two franchise paths, same brand and tech stack. Choose based on your city, your capital, and how you want to operate from day one. All-in launch costs shown upfront so you know what you're signing up for.
Designed for smaller cities and towns. Lower entry cost, owner-operator friendly, faster to launch with a tighter geographic footprint.
Built for major metros. Bigger territory, multi-team operation from the start, designed for owners who want to scale rather than self-clean.
Est. total investment is the all-in range to launch, including the franchise fee, equipment, initial marketing, software setup, training, working capital, and first-month operating expenses. Royalty structure (7% royalty, 2% brand fund) and detailed cost breakdowns are in our Franchise Disclosure Document, disclosed during due diligence. We don't list earnings figures here. The FDD is where those conversations belong.
Six places where our model is genuinely different. Not better at everything — different where it counts.
We run the SEO, paid ads, and brand engine. You focus on operations.
You buy shared leads or figure out marketing alone.
Real-time pricing and payment. 60-second customer conversion.
Slow friction. Leads go cold waiting for estimates.
Better cleaner retention. Less rehiring. Higher customer trust.
High turnover. Constant hiring and training headaches.
Attractive Canadian markets available. Texas opening next.
Only rural or low-tier territories left.
Home-based start. Capital goes to growth, not rent.
Office lease, buildouts, vehicle fleet, heavy overhead.
Disclosed up front. No hidden charges, no surprises.
Royalties, tech fees, training fees, transfer fees. Hard to model your take-home.
We run the SEO, paid ads, and brand engine.
You buy shared leads or figure out marketing alone.
Real-time pricing and payment. 60-second conversion.
Slow friction. Leads go cold waiting for estimates.
Better retention. Less rehiring. Higher customer trust.
High turnover. Constant hiring headaches.
Attractive Canadian markets available. Texas opening next.
Only rural or low-tier territories left.
Home-based start. Capital goes to growth, not rent.
Office lease, buildouts, fleet, heavy overhead.
Disclosed up front. No hidden charges.
Royalties, tech fees, training fees. Hard to model.
Comparisons reflect common industry patterns in residential cleaning franchising. Specific competitor terms vary. We're happy to walk through the FDD side-by-side on a discovery call.
Same slides we walk through with every serious candidate. Territory map, fee structure, the support stack, the numbers we share before NDA. Flip through it now, send it to your accountant, or open it later.
Want to dig deeper? Why we're franchising, what it costs, where the customers come from, and how to check any franchise, including us.






What prospective owners ask most before booking a discovery call.
Our franchise fee starts at $22,500 for Owner Operator territories and $59,500 for General Manager territories. Total investment varies by market size, your starting team and local costs. Full investment ranges are in our Franchise Disclosure Document, which we share during due diligence. For how fees compare across Canadian cleaning brands, see what a cleaning franchise costs in Canada.
Earnings depend on your market size, how actively you grow the business, and how well you manage costs and staff. Because of Canadian franchise disclosure law, we don't publish income or profit figures on this page. Any earnings information is provided formally through our Franchise Disclosure Document during due diligence.
It depends on the model. The General Manager model is built for owners who'd rather hire and manage than clean, and most come from outside cleaning (sales, tech, real estate, operations). The Owner Operator model is hands-on by design, so expect to be in the field, especially in year one. Across both, what matters most is being organized, managing people well and following the system. We handle training, hiring playbooks and the tech.
Starting on your own gives you full control, but you build everything from scratch: brand, booking, marketing, hiring and credibility. A franchise trades some independence for a proven system and a known name from day one. We break down both paths in how to start a cleaning business in Ontario.
From first conversation to opening day usually takes a few months, depending on your market and how quickly due diligence moves. The steps: discovery call, mutual due diligence, discovery day and agreement signing, then onboarding and launch. We don't rush it. Getting the fit right matters more than speed.
We're opening territories across Canada, with priority on growing metro markets. Each territory is mapped by postal code and protected, so no two franchisees compete for the same customers. Availability changes as the network grows, so the fastest way to check your city is to submit your info.
Many Canadian franchise buyers use the Canada Small Business Financing Program, a bank small-business loan or personal capital. Hellamaid doesn't provide financing directly, but we can walk you through the routes other owners have used. Always speak with your own bank or advisor about what fits you.
Structured onboarding through your first 90 days, then weekly check-ins with an operations partner early on, monthly best-practice calls with the network, quarterly business reviews and a shared ops community. You also get our marketing playbooks and booking system. Here's how our central support works day to day.
A 7% royalty and a 2% brand fund contribution on revenue. The brand fund pays for national marketing, brand development and tools that benefit the whole network. The full fee structure and terms are in the Franchise Disclosure Document.
Hellamaid is built for owners who want to run a real, growing business, not a passive side project. The early ramp especially needs hands-on attention to hiring, quality and local growth. Some owners move to a more manager-led setup over time, particularly in the General Manager model, but this isn't a hands-off investment.
No. Most Hellamaid locations are corporate-operated, run directly by our team. Franchising is a newer, selective part of how we grow. Corporate or franchised, customers get the same booking, the same vetted cleaners and the same standards. Read why we're franchising.
It depends on what matters most to you: entry cost, support, technology or brand strength. Compare who built the systems, how leads are generated, what current and former franchisees say, and whether the franchisor still runs its own locations. Hellamaid has been built in Canada since 2017 and still runs its own corporate locations. Use our buyer's checklist to compare any brand, including us.
Most cleaning franchises hand you a brand name and a manual. We hand you a working company: an online booking and scheduling system customers already use, marketing playbooks proven across 60+ cities and 70,000+ cleans, centralized lead generation and a real support team. We also run our own corporate locations, so the systems you get are the ones we use every day.
Residential cleaning is a large, recurring-revenue category with steady demand. That said, no franchise is a guaranteed return. Results depend on your market, your effort and how well you run the local business. We don't publish earnings claims here; the Franchise Disclosure Document is where those details belong.
Residential cleaning tends to hold up better than many discretionary categories, because many customers treat it as a recurring need: dual-income households, busy families, seniors and rental turnovers. No industry is fully recession-proof, but recurring-service businesses with loyal customers are generally steadier through downturns.
Our franchise model focuses on residential home cleaning: recurring house cleaning, deep cleans and move-in or move-out cleans. That's the market our brand, booking and marketing playbooks were built around, and the recurring nature of home cleaning is core to how the model works.
It depends on your model and market. Owner Operator franchisees often launch lean and add cleaners as bookings grow. General Manager territories are built for multiple teams from the start. Either way, our hiring and training systems give you a clear playbook for recruiting, vetting and onboarding cleaners.
Hellamaid HQ runs the national customer funnel: SEO, paid search and a brand customers already find and trust. Bookings in your territory route to you automatically by postal code, and you can add local marketing on top. More in where cleaning franchise leads come from.
Many franchisees start from home, especially in the Owner Operator model. The business runs on our online booking system, so you don't need a storefront. As you grow, particularly in a General Manager territory, some owners add a small office, but it isn't required to launch.
That's what the discovery process is for, and it works both ways. Not every applicant is a fit and not every market is ready. If it's not right, we'll tell you honestly rather than sign you up anyway. A discovery call is a no-pressure conversation, not a commitment.
Three ways in. Pick the one that fits where you are right now.
Visit the Hellamaid homepage to book a cleaning, see service areas, or check pricing.
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